NBC’s talent show The Voice is partnering with trivia app HQ for a special game on Monday, May 14th at 11:30 PM ET, 8:30PM PT. Players will have a chance to win $50,000 and a trip to the TV show’s season finale on May 21st in Las Vegas.
HQ’s trivia host Scott Rogowsky will make an appearance on Monday night’s episode of the talent show, (which airs at 8:00PM ET) NBC says that the episode will contain hints for that night’s trivia game. Monday night’s HQ game will likewise contain some cross-promotion: Voice coaches Kelly Clarkson and Blake Shelton will join Rogowsky later that night.
The trivia app has hosted special games before — In March, it partnered with Warner Bros. with a Ready Player One game, and last month, Dwayne “The Rock” Johnson hosted a special game with a $300,000 prize.
Since the app debuted last year, it’s become incredibly popular, hitting 1 million concurrent players during a game in January. HQ is an innovative product: it’s a TV show, mobile game, and ad platform, all rolled into one app, and these cross-platform partnerships help demonstrate its advertising potential, with branded games tailored to the personalities or properties that it partners with.