There are a small set of facts here, but they have profound implications for how we live our lives.
- There’s a new Kickstarter project called Amabrush.
- It’s shaped like a mouthguard, and it brushes your teeth all at once in 10 seconds.
- A removable handle makes the whole setup look like an adult pacifier. It’s what vibrates the “brush” mouthpiece and dispenses the toothpaste.
- The handle uses proprietary toothpaste capsules.
Notice what’s missing? That’s right, there’s no app. How am I supposed to set up an IFTTT recipe to tweet @ my mom every time I brush?
Otherwise, this is peak Kickstarter: a pod-based business model ($3 or so for about a month’s supply of toothpaste) due to an unconventional form factor (apparently the toothpaste needs to be specially formulated to squeeze out correctly) that solves a problem nobody knew they had (spending one or two minutes a day brushing their teeth instead of 10 to 10 seconds).
Oh, and there’s a $113 “Amabrush Pro” early-bird bundle that includes a wireless charging station. Wireless charging! For your mouthbrush’s pod-based vibration handle!
I’m in heaven.